http://mobile.nytimes.com/2015/02/24/style/international/business-is-good-for-small-swiss-watchmakers.html?referrer&_r=2
Flávio
"Richemont, Swatch and LVMH are selling Mercedes and BMW — they're known quantities. But a solid part of the watch market wants exclusivity. If you're on your third or fourth watch, you want something that's different, something that captures the romantic side of watchmaking."
Penso assim também. :)