finalmente achei algo que elucidou minha curiosidade a respeito desse relógio
I’m sure I was not alone. For
much of the general public, the Flipper
represented an introduction to
this company whose specialty actually
is and was the production of serious,
excellent-quality watches. The
Flipper, first introduced at the Basel
Fair in 1967 by Fortis’s subsidiary
brand, Eloga, was exceptionally innovative
for its time. It was the first
wristwatch with a monocoque plastic
case, actually a very clever little
piece that could withstand water in
depths of 50 to 200 meters! This by
no means “cheap” watch was outfitted
with either the manually wound
FHF Caliber 96-1 or the reliable
ETA 2824 automatic movement.
Coming out with Mini Flippers for
women and children, Eloga became
the first Swiss brand to be offered for
sale in department stores – an innovative
concept for the era.
Light years ahead of the plastic
boom that would befall the industry
in the seventies and eighties, the second
Flipper series was also very successful,
perfectly capturing the general
style of the 1960s. Flippers were
proudly worn by celebrities such as
Roger Moore, Leonard Bernstein,
the Rolling Stones and Liza Minelli.
Although the Flipper was an interesting
aspect in the history of the
company, it certainly represented an
exception to Fortis’ usual model policy