A nova propaganda da Zenith

[vinniearques]

Mario isso que é legal, tem espaço pra tudo e pra todos, de iniciante a profissional, de admirador a técnico e qualquer assunto é bem discutido aqui, muito legal mesmo!

[Alberto Ferreira]

Salve!

É isso aí!

E, como toda ilha, tem lá os seus "mistérios"...  Né?


Mas o mais importante é que, mesmo sendo "Sábado" ou "Josué"... (ou seria "sextas-feiras" ou "robinsons"    ), e por nos permitirmos, as brincadeira e off-topics sejam cabíveis e aceitáveis, sempre, entre respeitosos amigos.

Eu também não conheço nada, sequer, parecido... 
Valeu!

Abraços a todos,
Alberto

[Desotti]

Eu achei a propaganda muito bem colocada, principalmente se considerarmos que a Zenith, enquanto empresa tradicional dentro da horologia, deve muito a um heróico funcionário: Charles Vermot 



"Another interesting piece of the history of the company is regarding Charles Vermot, who saved the company by hiding all the original tooling in the attic. In 1972, when Zenith was bought by Zenith Corporation (the American company). The Americans decided that they no longer wanted to produce mechanical watches, and they wanted to focus only on quartz. So they requested that the large building where movements were made was emptied, so it could be used to produce quartz watches and electronic appliances.

There was a man there named Charles Vermot, and he told the company that they should not do this because that tooling was all a key part of the company's history and culture. So what he did was that at night, without notifying anyone, Charles and some others were able to move some of the original equipment from the large building into the attic here [points to a building on a photo of the manufacture]. And now, after 40 years, we are overhauling that building and we will be starting production there next summer. It will now be brand new and state of the art.

So by doing this, he effectively saved the company. In 1981, when Rolex came and they were looking for movements, they wanted to find the movement which was inside the first El Primero, the 3019. They were looking for this movement for use in their Daytona. So Mr. Castella, the new owner, came to the manufacture to see if they could produce that movement. And it was because all the original tooling had been saved that the company was able to do this. "

Fonte: TimeZone (parte da entrevista de Jean-Frédéric Dufour)

[[]]'s

[Gravina]

..., deve muito a um heróico funcionário: Charles Vermot 

e ao seu sótão abençoado








Gentileza das imagens, amigo Nicola O&P

Falar da Zenith é fácil, o difícil é ser ela

http://www.howdoshop.com/zenith-celebrates-111th-chronograph-birthday-in-hk/

Abs

Gravina

[Mario_Fpolis]

I N A C R E D I T Á V E L ! ! !

Chocado estou. Quando a gente pensa que nada pode nos surpreender...

[Desotti]

Mestre, achei um artigo sobre Charles Vermot e "o sótão" com estas e outras imagens...

http://justwatchingwithjamesdowling.blogspot.com/2011/07/attic-trip-into-watchmaking-history.html

... e um arquivo em PDF legal para se guardar:

http://d-signersgroup.com/Images/Images600/ZE_Editorial.pdf

Mário, imagine ainda que a intenção da Zenith North America era vender todo aquele maquinário e ferramental como SUCATA...

De qualquer maneira, após sobreviver à pseudo-administração da Zenith Electronics e à desastrosa (ou desastrada) passagem de Thierry Nataf pela presidência, creio que a Zenith Watches sobreviva praticamente a qualquer coisa!



Quanto a Charles Vermot, para mim ele sempre representará um grande exemplo de lealdade e integridade.

[[]]'s